The Kooples, an obvious slang terminology for “couple” is a relatively new French fashion brand that is looking to spread its love of coupledom around the world. While in Paris you couldn’t go a couple blocks without seeing another The Kooples store location, it is safe to say they have saturated the Paris market. So naturally they have taken the next step towards expansion beyond Europe and into the United States. Currently, they have 2 stores in New York City and 2 stores in Los Angeles as well as you can find select items at luxury-departments stores such as Bloomingdales and Nordstrom. You are out of luck though if you do not live near NYC, LA or a high-end department store as their online shop in the US is still a month away from its launch. So what can you expect to find in store? The store is separated into two sides, one containing women’s wear and the other side menswear. Yet there is an underlining feeling of androgyny in many of the garments, which allows for couples to share wardrobes. The clothing is casual in nature from t-shirts, minimalistic dresses and rugged jeans. You can expect to spend $65 for a tissue-weight jersey t-shirt, $150 for a pair of skinny jeans and about $700 for a lambskin leather jacket.
The Kooples is the epitome of cool dressing as the brand uses lux materials and rock-inspired styling to draw in its consumer. As a lifestyle brand there is a certain magnetism, once in store there is a vibe of effortless cool and immediately I want to be a part of The Kooples tribe. While The Kooples makes it cool to be a couple, as a singleton I am still intrigued enough with the brand to cop a couple of items.