Straight from the styling trio of Milwaukee, Wisconsin. Fashionable Demand's latest conceptual work of art features the group's very own aspiring Creative Director, Michael Ja’Ameer. The title of this conceptual visual is “Rebirth”, the idea for the concept came from my constant self-reflection about Fashionable Demand's place within MKE’s fashion community. In the farthest corners of my mind I’ve always been unsure about myself and where I belong...not really sure if styling was something I wanted to limit myself to. In this fashion community there’s a standard blueprint to follow, you either get with the program , or are forced to swim upstream against that status quo. Realizing this, I knew there was little to no room for Fashionable Demand to make an effective impact if we were to stick only to styling. Due to the rebellious nature of the creatives that are composed of FD, I came to the conclusion, that we always want to push the envelope. We strive for diversity and freshness with each project we produce that go against the norms that are commonly seen amongst our fashion community.
“Rebirth” was inspired from the idea of self-reinventing. I strongly feel that reinvention is necessary in order to stay relevant and current with fashion & arts ever-changing flow. “It isn’t necessary to always lead with your left foot when you want to take a step further, sometimes you have to change the pace in the way you walk in order to get to where you want to go in life.” We needed that change in pace with how we produce our work. We wanted to give this idea of reinvention a visual, Using body movement-Interpretation in each image to tell the story of how I am being reborn anew, a creative director whose path was once to become a professional stylist. Now I have discovered the art behind fashion. As a team we now walk both paths harmoniously.
Each image is a representation of Fashionable Demand's “Rebirth”, the colors in the images mirror the evolutionary stages of my team. Starting from the darkest water tone that symbolizes in short the death or end of what we once were. Then to the lightest water tone- symbolizing the "Rebirth” or start of whom we’ve become as an collective. For this conceptual visual I constructed a copper-wired floral crown to project a subliminal message behind the concept, If your passion for what you love to do runs deep, there’s no need to seek confirmation from other people or entities to tell you who are or what you're good at. If you fight for your creative identity everyday and you strongly believe in what you were put on this earth to do... crown yourself and claim it.
For this project we had the pleasure of collaborating once again with longtime friend and photographer Jamie Robarge. We challenged each others limits with this concept because it's very different material from our past collaborations, we further educated ourselves on lighting techniques and water-color demonstrations to set a theme for this concept. We really wanted to capture a visual aesthetic of what it's like to be reborn anew. In retrospect, we want to continue to deliver organic and fresh concepts with everything we produce. So, in a sense, we are constantly “Reinventing” our work and image to keep balance in our craft. Our message is that we want to be aspiring to the growing creative artists in our city and across social media platforms around the globe. It is ok to take risks & adopt unfamiliar behaviors with how you want to brand yourself or on what path you want to take your creative gifts. It's necessary to move forward, it's necessary to grow.
Cultivate your difference
*** we do not own any rights to "pendulum" by our beloved twigs in the vsual above <3 ***
photography by: Jamie Robarge
Videography by: Krissy A ward
you can view the entire visual in our gallery here & on the following sites below: